One of my friends is dating online. Currently, she’s despondent, confused and depressed.

The way I see it, online dating is like managing a sales system.  You pour a bunch of suspects into the top of your funnel and take steps to weed out all but qualified leads.  You talk to/ meet with the most compelling of them and through some strange mixture of art and science called dating all the while trying to ascertain if you are both advancing down the funnel.  By the time you get to closing the deal, you need to feel very confident that you’ve now got a true fan who wants to do all his business with you forever amen! (which eliminates acquisition costs of a new lead yet could create other cost centres!).   
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