Loading...Risk/Reward: The Entrepreneur’s R&R- Be Training
September 23rd, 2010 in Uncategorized
2 Comments »
Tags: Challenge, Client Attraction, community, Entrepreneur, Impact, Leadership, Montreal, Passion, Small business owner
Sherry Shaban, Owner of Be Training
On Easter weekend, my fit brother and his fit fiancé (now wife) came to visit. Before their visit I had been pondering (ok lamenting) what I could do to increase my overall fitness. Their visit gave me the idea of boot camp as they were regular attendees at one in Halifax.
My fittest times in life have been when I was part of a soccer team or some type of group training program like The Running Room. I no longer had the courage for soccer and who really likes running anyway? So the idea of an outdoor group training program appealed. Well, actually it terrified me but I knew it was what I needed to push myself beyond what I was doing at the gym.
A quick search on the internet turned up two options for Montreal. I contacted both and got a very prompt and friendly email back from Sherry Shaban, Owner of Be Training. And so began my relationship with this small but growing fitness and wellness training company in Montreal. I am certain there were snow flurries during our first workout at Jeanne Mance Park but it served to make us all feel proud and courageous to be there. Every work out took some courage but it got easier and easier and I always felt a huge sense of satisfaction finishing a session.
Of course, Be Training is more than just boot camp. It is a unique in-home, in-office and in-park training company offering personal training for adults and children, nutritional planning and comprehensive wellness programs. You won’t find this gang in a gym or studio. That is because Sherry, a certified athletic therapist herself, believes in using very minimal equipment and the body’s own weight for resistance training instead of expensive machines that only work one muscle group. While Be Training may have a central location within the next year, Sherry insists that it won’t look like a traditional gym. At boot camp, park stairs, benches and the ground where all that we needed to get a heck of a workout.
A Be Training client getting personalized and safe prenatal training
Sherry’s attributes her success so far with surrounding herself with a highly educated and motivated team. Her staff are all certified athletic therapists enabling them to customize programs and train people who have injuries, mobility restrictions, are pregnant etc.
Sherry sees the world as possibilities. She says,
The sky is the limit when it comes to achieving your goals. People find a way to do what they really want to accomplish.
Don’t bother telling her why you didn’t lose the 10 pounds you “wanted” to lose. She’ll counter that you couldn’t have really wanted it or you would have done it.
She’s a living example of what is possible. She launched her company while she was pregnant with her first daughter who is now 20 months and she has since had a second daughter (now 4 months). When I started boot camp in April, Sherry ran some of the sessions. At 7 months pregnant, she could do more push ups than most of us in the camp.
Sherry is not easily discouraged in business. When I asked her what has been harder than she ever imagined she wouldn’t even respond as she said she finds way to surmount whatever obstacles fall in her path. She was willing to share what has come easily:
People’s trust in us has come easily. They find us on the internet and they try us out or they are referred by a current client. We haven’t lost a single client since we started.
This is because clients who commit to Be Training get fit fast, look great and feel fantastic. In my case, I also made some nice friends.
Impatience to grow the company faster than it’s growing keeps Sherry awake some nights (that and her 4 month old baby girl). She is learning that things take time to build in business and she’s learning to adapt the plan when reality proves that it needs to be altered.
Nonetheless, this personable, ambitious and dynamic woman has goals for Be Training and I would put my money on her attaining them. Over the next few years, Be Training will offer a month long “vacation-like” boot camp replete with meals and wellness education and within the next year she will have a studio location. Sherry says,
We aren’t in the personal training business. We are in the life transformation business and we will do what it takes to have people create their best lives.
I am all about creating your best life. And Be Training is one good path to transformation.
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Love this post, Lisa!
I relate to Sherry’s view of fitness. I cringe at the sound of the words “gym” and “diet”. I believe an attainable and maintainable fit body and mind can only be reached through a healthy/moderate lifestyle, not spot training and crash dieting. Making everyday movement and activities our canvas for fitness and fueling our bodies with the things it needs is a lot more intuitive than making “exercise” a separate part of our existence.
I’d like to check out Be Training for a session the next time we are in Montreal.
I am happy to see we inspired you with our visit!
Natasha, I may just have to steal your quote “making everyday movement and activities our canvas for fitness.” Nicely put!
Finding fitness and wellness is all about achieving a realistic and personal balance without having to waste so much life obsessing about weight and food.
Thanks for the post, Lisa!