Loading...Win, Win, Win, Win….!
July 14th, 2010 in Uncategorized
1 Comment »
Tags: Celebrate, Champion, Client Attraction, community, Connection, Impact, Marketing
Regis Philbin and Kelly Ripa broadcast their show on the waterfront in Charlottetown. Photo from The Guardian.
Regis Philbin and Kelly Ripa have been on PEI since the weekend. There visit has been much anticipated. I can see why. Today I finally had time to tune in and see Live with Regis and Kelly: Prince Edward Island, shot on location at Confederation Landing in my hometown.
I cried when I saw such hometown pride among the huge local audience (and to see my parents’ house across the Ch’town Harbour in the background of their stage). Okay, the piping music helped bring on my tears. I always cry when I hear pipers.
Over and over they show our red cliffs, pristine beaches, and succulent seafood. And this has been going on for weeks. Viewers could win a trip to PEI before Regis and Kelly were ever on location. A few weeks ago, neither Regis or Kelly had ever heard of PEI. Now millions of their viewers are getting to know the island rather intimately. Regis “hunts” for lobster; Kelly goes horseback riding in what looks like Crowbush. They rave about the food, the people, the scenery and island hospitality.
My parents and my Facebook friends have talked of little else all week. My sister, who lives in Nova Scotia, wrote on FB that she’d rather “get ripped” than see Kelly Ripa but she was joking (and with two little boys she no longer remembers what the word ”ripped” even means). As a PR and advertising/ sales professional she knows brilliant messaging when she sees it.
And it’s not just a win for PEI. Live with Regis and Kelly have enjoyed the largest ever Canadian following for their 3 shows to date in PEI. According to Executive Producer Michael Gelman (as quoted by the CBC), the shows from P.E.I. have generated more response than any other remote broadcast. Earlier on Monday, P.E.I. ranked number two in the top Google searches in the United States!
Apparently Melissa MacEachern at Tourism PEI is responsible for bringing Live with Regis and Kelly to PEI; my hat is off to her. The Chronicle Herald says the investment was $1Million but worth $4+Million l. A stunning set, marvelous coverage, tons of fun for islanders and surely a spike in curiousity (and hopefully visits among those who tuned in) is definitely worth that spend.
If you are curious, you can catch the last episode tomorrow (Thursday, July 15th)!
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Only an Islander by marriage, but I too felt pride and excitement over the day-time hosts’ visit to PEI.
PEI is truly a remarkable place and now the world knows it too! You are very lucky to have grown up there.
Natasha